RAW Brand.
Work that speaks for itself. This page is the work.
I'm Buki Koshoni, a London photographer and filmmaker with more than 20 years behind the camera. Every claim below links to something you can watch or look at, followed by how I work.
Revolut Pride.
Sole photographer
I was the sole photographer on Revolut's first Pride campaign, delivering the series of images for the launch of its rainbow card.
The campaign ran across the London Underground and Dublin public transport in 2019, the 50th anniversary year of Stonewall. The card it launched became one of the longest-running Pride programmes in European fintech.
Eight frames from the series, set in Pride flag order. Photography: Buki Koshoni.
- 2019Launch30,000 free rainbow cards sell out in under 24 hours.
- 2020A causeThe card becomes a fundraiser for ILGA-Europe, unlocked by a £3 donation.
- 2021IconicRevolut relaunches it for a third year and calls it its iconic rainbow card.
- 2022€325,000 raisedILGA-Europe holds up the partnership as a model for companies.
“Everyone should live in a world that makes them feel safe and comfortable being open about who they are.”
Fashion, music, fintech and tech brands. Actors, directors and broadcasters. One person from concept to final cut.
- Taylor Wessing Portrait Prize, Finalist. National Portrait Gallery
- GoSee Awards, Gold Medal. Presented by Rankin
- BJP Portrait of Britain
- International Photo Awards
- Revolut, Adidas, H&M, JD Sports
- Sony Music, Universal, BMG
- Cambridge Audio, Hackett London
- Vanity Fair, The Sunday Times, The Independent
What the work has done.
Skills, with the proof.
What I do, with the work that shows it. Tap through to see it.
Cinematic storytelling.
Producer/Director/Editor
Brand films, fashion films and video essays: premium footage cut with a point of view, for launches, events and campaigns.
A point of view, in a vertical frame.
Modern Masculinity is a video essay: one argument, cut for a phone screen. That is the shape of a strong opinion post or explainer. A clear point of view, held up by strong pictures and tight pacing, so people watch to the end.
How I work →People with little time, at ease.
Photographer
Directors, actors, broadcasters, a designer and a rugby international, photographed in their own spaces for editorial and press. Busy public people rarely give you long. My job is to make the few minutes count and get the real person.
Gok Wan at home with his mum. Jason Flemyng laughing behind his hand. I direct people into being themselves, which is what makes anyone watchable on camera.
Homes, bars, cafés and venues, lit to look premium in minutes. The same applies to an office, a stage at an event or a hotel room abroad.
Commissioned by national titles that put famous faces in front of millions. You get that standard of image on every post.
A look people recognise.
Photographer/Art director
My visual art practice is why my work is recognisable at a glance. A brand on social needs the same: one grade, one way of framing, one feel, so a post is recognisable before anyone sees the name.
Taylor Wessing Portrait Prize finalist, exhibited in London, Edinburgh, Sheffield and more.
GoSee Awards Gold Medal, fashion category, presented by Rankin.
Vanity Fair, The Sunday Times, The British Journal of Photography and The Independent Magazine.
Twenty years, both sides of the brief.
In-house leadership at a fintech and a content business, a founder's view from my own brands, and two decades of freelance production.
My London studio across art, film and music. Recent client work includes Zipo's social reels and billboard van copy.
Led social-first content strategy and creative direction across Instagram, TikTok and YouTube, built the team, workflows and content calendars, and introduced AI-assisted production.
- +52%engagement
- 18M+impressions
- 300+pieces of content a year
- 35%faster post-production with AI
- 5.3%average creator campaign engagement
- £250Kcontent budget
Led visual content across social, digital and outdoor for a high-growth fintech, including art direction, storyboarding and on-set leadership for product launches.
- +43%social engagement
- 2.1% to 4.7%Instagram engagement rate
- 12M+impressions
- +28%app downloads in campaign windows
- £350Kannual production budget
- 15global markets using my brand guidelines
Built a fitness lifestyle app and apparel brand from concept, creating its photo and video content for Instagram and TikTok.
- 8,500pre-launch followers in 6 months
- 18%average engagement rate
- 2.4M+organic impressions in the first quarter
- 40+launch photo and video assets
Photo and video campaigns for JD Sports, Adidas, H&M, Hackett London, Cambridge Audio and 1REBEL.
- 45+brand campaigns
- 3.2Maverage reach per client
- +35%average client engagement after campaign
Sony Music, Universal, BMG and American Apparel, plus editorial for Vanity Fair, FHM, Byrdie and the BJP.
- 22M+combined impressions
- 50+celebrity and talent clients
A boutique studio making digital-first campaigns and editorial for emerging fashion labels.
- 30+campaigns
- £180K+client revenue
- 1.2M+audience reach
Produced and directed branded video series for music and lifestyle audiences.
- 850K+video views in year one
- 25+branded videos
- +340%channel audience
Created, scripted, directed and edited a 10-episode entertainment series rooted in UK youth culture.
- 120K+views in the first month
Directed music videos for major and independent label artists and led the creative teams behind them.
- 60+music videos
- 15M+combined views
- Premiere Pro, After Effects
- Photoshop, Lightroom, Illustrator
- CapCut
- RunwayML, Midjourney, Firefly, Higgsfield
- Meta Business Suite, Google Analytics
- Instagram Reels
- TikTok
- YouTube and Shorts
- LinkedIn video
- BA (Hons) Marketing, University of Bedfordshire
- Certificate in Art Direction, Central Saint Martins
From brief to feed.
I work as one person from idea to final cut, so there are no layers between the brief and the content. Whether a channel belongs to a brand or a person, the job is the same: find what only it can say, then show it consistently, in a look people recognise.
Creators, talent and leaders on camera, directed to look and sound like themselves. Shot fast and clean in one recognisable set-up.
Example: "A creator series for launch week."
Premium films from real moments: launches, events, travel. Graded, scored and cut like the brand work above.
Example: "The launch day, as a film."
Handheld and spontaneous. The studio, the team, the event before the doors open. This is where people start to like a brand.
Example: "Before the doors open."
Short, clear explainers and points of view on what the audience cares about, built for the scroll.
Example: "The question every customer asks."
Instagram. The brand's look. Reels, stories and stills from every shoot.
TikTok. Reach. Faster, rawer formats, trends and the best hooks from every shoot.
YouTube. The home for longer films and series, cut into Shorts.
LinkedIn. Authority with partners, trade and talent. Launch news and behind-the-business stories.
Facebook. Community and reach beyond the core audience, with video adapted for the feed.
Weeks 1 to 2. Learn the brand, the audience and the team. Review the channels, agree the look, voice and formats, and build a bank of ideas.
Weeks 3 to 4. First shoots. Publish a pilot run across the platforms and see what lands.
Months 2 to 3. A steady rhythm. A monthly review of what performs, then more of what works and less of what doesn't.
Ideas and briefs. Content ideas, recurring series and clear creative briefs for the team, agencies and creators.
Shoot and edit. Photography and short-form video, shot, directed and edited by me.
Cut for every platform. Each piece adapted for Reels, TikTok, Shorts, LinkedIn and Facebook.
Report and improve. Regular reporting on reach, engagement and growth, and what changes next.
Shaped to each role
Direction, not scripts. Clear direction, then room to be themselves. It sounds real because it is.
Short set-ups. Lighting ready before anyone walks in. Ten minutes can make a week of posts.
Film the real moments. Launches, events and travel captured as they happen, so nothing feels staged.
Polish where it counts. Premium for the films, raw for behind the scenes. I'll know which is which.
Let's build your channel.
01Full video archive, 29 films ↗02Commercial archive: visual art, celebrity, video ↗03Instagram @bukikoshoni ↗04YouTube @rawunfilteredtv ↗buki@bukikoshoni.com07985 206 235
Zipo. Built for the feed.
Writer/Director/Editor/Voiceover
Zipo is a London ride-hailing startup with a zero-commission model. I won their monthly reels brief in October 2026 and delivered 15 finished reels that month. Six are below: vertical, captioned, hook first, ready to post.
The Zipo reels were produced with AI image and video tools that I direct shot by shot, which let me deliver a full month of story-led content fast. Music was chosen by Zipo. On a live shoot, the camera is real and the subject is real. What carries over is the writing, the hook, the pacing, the captions and the sound, with the live-action craft you see in the Film and On camera sections.
Each reel opens on a moment people recognise, the late night home or the office win, before the brand appears.
Set-up, turn, payoff. The same structure turns a launch, an event or a day on set into a post people finish.
15 finished reels delivered in one month for one client. Your spec asks for consistency; this is what it looks like.