RAW
Buki Koshoni, RAW Art campaign practice
STUDIO DISCIPLINE · 01 OF 03
RawArt

Fine Art & Collaborations

Buki Koshoni is an artist working across visual art, film and sound. Alongside his original works, he collaborates with select brands and exceptional creative talent to develop work with a distinct point of view.

All works in RAW created by artist Buki Koshoni.

BRAND & TALENT

RAW Art

Original Artworks + Artist Brand Collaborations

Raw Art, founded by Buki Koshoni, is a London creative practice making work that lives beyond trends. Limited edition prints, original artworks, and conceptual collaborations with luxury brands and cultural icons. Every piece begins with deep research, high-end visuals, and a creative process that treats brand storytelling as fine art.

Outcome

Raw Art exists to create work that resonates in brand campaigns, galleries, homes and across cultures. Raw Art is where culture and creativity meet.

RAW Art campaign imagery

Artist-Led Brand Collaborations

  • Authored Practice

    Creative vision, ideas and cultural perspective.

  • Creative Direction

    Concept, art direction, casting and visual language.

  • Image & Film

    Original still and moving image created as one body of work.

  • Sound

    Original music and sound for film, campaigns and cultural work.

Distinctive visual work created with selected brands and creative partners.

Portfolio

Full visual art, celebrity and brand film portfolios: the complete archive behind both the brand collaborations and the fine art print practice.

Selected Collaborations

Three recent artist-led brand collaborations. Role on each project: Photographer & Creative Director.

Cambridge Audio, RAW Art campaign
Cambridge Audio
Culture-led consumer

Cambridge Audio

Role

Photographer & Creative Director

An artist-led collaboration with Cambridge Audio: an authored visual language for brand and product storytelling across digital and advertising, built from creative direction rather than a hired shoot brief.

Outcome

A distinctive campaign visual system for brand and product storytelling across digital and advertising.

Revolut Bank, RAW Art campaign
Revolut Bank
Culture-led consumer

Revolut Bank

Role

Photographer & Creative Director

An artist-led collaboration with Revolut: photography and film directed as one authored system across digital, social and out-of-home, shaping how product launches and brand storytelling look and feel together.

Outcome

One authored visual system across digital, social and out-of-home for product launches and brand storytelling.

Panache Lingerie, RAW Art campaign
Panache Lingerie
Independent fashion

Panache Lingerie

Role

Photographer & Creative Director

An artist-led collaboration with Panache Lingerie: fashion imagery developed as creative authorship for brand and commercial use, defining look and feel rather than fulfilling a standard photography brief.

Outcome

An authored campaign look and fashion imagery for brand and commercial use across digital and social.

Who I Work With

RAW Art collaborates with a select number of fashion, hospitality and culture-led brands each year. Different sectors, same artist-led relationship: creative authorship shared with the brand, not photography supplied on request.

Independent Fashion Brands, RAW Art
01

Independent Fashion Brands

Fashion houses and labels that want an artist's authored visual language, not another interchangeable shoot. Strong identity, decisive creative partners, and room for collaboration across concept, casting, photography and film.

What I deliver
  • Authored Practice
  • Creative Direction
  • Image & Film
  • Sound
Hospitality, Hotels & Lifestyle, RAW Art
02

Hospitality, Hotels & Lifestyle

Hotels, restaurants, members' clubs, travel and experiential brands seeking cultural atmosphere rather than stock lifestyle coverage. Collaborations that shape how a place is seen, felt and remembered.

What I deliver
  • Authored Practice
  • Creative Direction
  • Image & Film
  • Sound
Culture-Led Consumer Brands, RAW Art
03

Culture-Led Consumer Brands

Sportswear, music, technology, entertainment and youth culture brands that want culture, not traditional advertising. Looking for an artist to collaborate with, not a freelance photographer to brief.

What I deliver
  • Authored Practice
  • Creative Direction
  • Image & Film
  • Sound

How Collaborations Work

An artist-led collaboration, not a freelance shoot. Shared ambition first, authored concept next, then photography, film and production made as one creative system.

Dialogue, RAW Art process
01
Dialogue

We talk about culture, ambition and what only this collaboration could say. The starting point is a creative relationship, not a shot list.

Authored Concept, RAW Art process
02
Authored Concept

I bring a creative vision: idea, direction, casting, narrative and visual language. The brand collaborates with that authorship rather than replacing it.

Create, RAW Art process
03
Create

Photography, film, art direction and production are made together as one body of work, so stills and motion share the same authored language.

Release, RAW Art process
04
Release

Campaign, cultural and platform work goes out carrying that authorship: usage, editions and activations where the collaboration needs them.

Clients

Brands, labels and titles that have collaborated with the practice across campaign, editorial and cultural work.

Cambridge Audio, RAW Art client work
Cambridge Audio
Cambridge Audio
Adidas
Adidas
Revolut, RAW Art client work
Revolut
Revolut
Sony Music, RAW Art client work
Sony Music
Sony Music
H&M, RAW Art client work
H&M
H&M
Vanity Fair, RAW Art client work
Vanity Fair
Vanity Fair
Full roster
Revolut
Revolut
Adidas
Adidas
JD Sports
JD Sports
Sony Music
Sony Music
Universal Records
Universal Records
BMG Music
BMG Music
H&M
H&M
Cambridge Audio
Cambridge Audio
Panache Lingerie
Panache Lingerie
OKUN Beachwear
OKUN Beachwear
American Apparel
American Apparel
Hackett London
Hackett London
ALR Music
ALR Music
POP PR
POP PR
Harvey & Mills
Harvey & Mills
Giants & Titans
Giants & Titans
1REBEL Gym
1REBEL Gym
Aveda Hair
Aveda Hair
24 Productions
24 Productions
Models 1
Models 1
Premier Models
Premier Models
IMG Models
IMG Models
Vanity Fair
Vanity Fair
The Sunday Times
The Sunday Times
Byrdie Magazine
Byrdie Magazine
FHM
FHM
The British Journal of Photography
The British Journal of Photography
The Independent Magazine
The Independent Magazine
Nitelife Magazine
Nitelife Magazine
Milk For Tea
Milk For Tea
The Review Magazine
The Review Magazine
NIF Magazine
NIF Magazine
Out There Style
Out There Style
Touchpuppet Magazine
Touchpuppet Magazine

Your Next CollaborationYour next collaboration deserves an idea.

01
Artist Brand Collaboration
02
Fine Art Print Enquiry
03
Licensing